Strategic Initiatives

Learn best practices to develop, align, measure, and communicate your sales enablement strategy to drive business value for your organization.
4 hours estimated time
|846 people started this course
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4 Lessons in This Course

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Lesson 1: Elevate Sales Enablement with Strategic Thinking

With established goals and a growth mindset, sales enablement can create solutions that benefit the long-term success of the business, while leading to new opportunities for career advancement in the future. Start with learning the four best practices that center on observation, inquiry, alignment, and effective communication.
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Lesson 2: Aligning Enablement Strategy to Corporate Initiatives

Aligning sales enablement strategy to impact key corporate initiatives can help embed the behaviors necessary for change to occur among revenue teams. Learn how to begin aligning your sales enablement strategy to corporate initiatives by identifying key initiatives, determining priorities, defining enablement’s role and actions, and assessing outcomes.
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Lesson 3: Prioritization of Enablement Initiatives

To avoid poor quality of execution and low productivity when taking on several projects, practitioners must prioritize their sales enablement efforts in alignment with strategic corporate initiatives. Learn how to prioritize initiatives in order to maximize impact by gauging urgency, effort, and impact, in addition to using a Prioritization Matrix tool.
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Lesson 4: Correlating Sales Enablement's Impact on Strategic Initiatives

Measuring sales enablement’s efforts and communicating their results allows practitioners to unlock the executive support and visibility necessary for long-term success. Learn how you prove sales enablement’s impact on strategic corporate initiatives in four steps, from breaking down the factors enablement can influence to communicating value to the rest of the organization.
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