AI for GTM Leaders
Develop tailored strategies to help your teams keep pace with the changing role of AI in today's world of work.
4 hours estimated time
|322 people started this course
4 Lessons in This Course
Lesson 1: An Introduction to AI
Artificial intelligence is a broad, umbrella term. This lesson walks through the basic types of AI most businesses will leverage, as well as foundational information about what AI is, how it operates in the workplace, and its implications for go-to-market teams around the world.
Lesson 2: The AI-Powered GTM Landscape
AI is transforming expectations for go-to-market (GTM) execution – and modern teams need help to keep up. This lesson explores how AI addresses the GTM execution gap and primes businesses to drive high-impact GTM initiatives like product launches and messaging changes. Through real-world examples and data-informed insights, you’ll learn how AI empowers teams to work faster, operate more strategically, and deliver stronger outcomes.
Lesson 3: The AI Opportunity for GTM Teams
From sales to enablement and marketing to management, AI is changing the game. This lesson explores how generative AI can be applied across the GTM organization. You’ll learn how each core function can unlock lost time, drive efficiency, and scale impact—and, by extension, how your business unlocks higher-performing teams and better business outcomes.
Lesson 4: The AI Maturity Journey
Adopting AI isn’t a one-and-done initiative. It’s a journey. In this lesson, you’ll explore the AI Maturity Model: a five-stage framework designed to help you assess where your organization stands today and determine what it will take to move forward with intention.
