Content Mapping
Sales content can give organizations a powerful advantage in accelerating and even winning deals.
4 hours estimated time
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4 Lessons in This Course
Lesson 1: Establishing a Content Strategy
Ensuring reps have content that is intuitively accessible and valuable to sellers and buyers alike can turn content management into a repeatable, scalable process. Learn how to establish an effective content strategy that supports business goals and deepens customer relationships, as well as how to gain buy-in from the stakeholders that matter most.
Lesson 2: Performing a Content Audit
Maintaining a mix of relevant, accurate, and engaging sales content requires ongoing work from enablement to regularly audit and update available content. Learn how enablement can perform ongoing content audits to drive adoption of a content strategy, maintain a quality content pipeline, and equip reps with the content needed to win buyers and drive impact.
Lesson 3: Mapping Content to the Buyer’s Journey
Engaging sales content requires deep customer empathy to understand what information buyers are seeking at each stage of the buying process. Learn how enablement can optimize content to effectively reach various audiences and support reps throughout the sales process.
Lesson 4: Optimizing Content
In today’s business world, creating content that actively engages buyers can be challenging. In order to stand out amongst digital noise, content needs to be relevant to buyers’ unique situations while also creating impact at scale. Learn how sales enablement can partner cross-functionally to optimize content in order to reach buyers effectively and empower reps to be strategic partners.
