Content Governance
Curating a collection of accurate, relevant, and engaging content requires dedicated effort to ensure that reps are sharing the right content at the right time.
4 hours estimated time
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4 Lessons in This Course
Lesson 1: Establishing a Content Governance Process
A strong content governance strategy is essential to maintaining a collection of relevant, engaging, and impactful content. By establishing an evergreen governance process, enablement can work to build reps’ confidence in buyer conversations, prioritize the right content, and ultimately move the needle on business results.
Lesson 2: Refreshing and Refining Content
Ensuring the content sellers leverage is up-to-date, relevant, and impactful can require dedicated effort from sales enablement and marketing. Learn how enablement can refresh and refine existing content to help sellers put their best foot forward.
Lesson 3: Organizing Content
Maintaining an organized content repository is fundamental to ensuring that sellers leverage the right content in buyer conversations. This lesson covers strategies for organizing content to give enablement key insights into content performance and boost content usage in the field.
Lesson 4: Streamlining Content Governance
In today’s business world, creating content that actively engages buyers can be challenging. In order to stand out amongst digital noise, content needs to be relevant to buyers’ unique situations while also creating impact at scale. Learn how sales enablement can partner cross-functionally to optimize content in order to reach buyers effectively and empower reps to be strategic partners.
