Deploying Sales Plays

Creating a sales play from scratch can seem like an impossible task. Sales enablement can streamline the design and strategy with the use of a templated outline. Learn how to architect sales play content so that it can be modified to fit any selling scenario.

Delivering sales plays is more than just rolling out content to the field. It is also about providing selling resources, establishing messaging, fostering business relationships, and developing consistency. Learn how to leverage the sales play delivery process so that everyone plays a part.

Since most people are naturally averse to change, it can be difficult to drive motivation around new processes. One way to help ease the transition of new initiatives, such as sales plays, is to enlist the support of the sales organization across all levels for the entire rollout process. Learn how to navigate change management and ensure sales play adoption by including collaborators early and often.

Without measuring sales play effectiveness, there is no way for enablement practitioners to guarantee that all of the hard work spent on developing and delivering sales plays is making a difference. Practitioners need to know where plays can be improved and how the content is being utilized by sales reps. Learn how to define goals for your plays and how to measure the results against organizational business objectives.