Sales Enablement PRO Expertise

Equipping sellers to face every scenario, training and coaching them to do so consistently, and analyzing how that performance drives business outcomes — the enablement flywheel sparks consistent execution and cultivates the best-practices behaviors that drive impact in the field. And it works: Organizations with a sales enablement strategy achieve 49% higher win rates on forecasted deals.

Learn more about enablement maturity and discover how to optimize seller performance with a strategy for achieving enablement excellence.

It’s no wonder why: Sales training is the key to unlocking sales readiness and streamlining seller productivity.

Simultaneously, sales training can be especially tricky to get right and immensely impactful when done well.

To design a training program that drives behavior change and equips sellers to move the needle on key initiatives, learn from industry leaders who have trained their teams to succeed.

That consensus shows that sales coaching is a must-have motion for organizations across the board. Yet, too few know how to create coaching programs that consistently reinforce foundational knowledge as, according to research conducted by Salesforce, only 26% of sales professionals receive weekly coaching.

To build a consistent, impactful coaching program that uplevels rep performance and powers key initiatives, lean on actionable tips and tricks from industry professionals who have successfully designed and enabled revenue-driving coaching programs.

Buyer uncertainty leads to a 30% reduction in a buyer’s ability to make a purchase decision, meaning it’s up to enablement to ensure sellers are equipped to bolster buyer confidence and prove relevant, personalized value. When they do, the impact resonates beyond individual deal outcomes to shape revenue targets at an organizational level.

Building a revenue-driving buyer engagement strategy isn’t complicated, especially when equipped with the hard-won insights of industry professionals who have already done so.

Sellers today spend 11 hours per month searching for, editing, and personalizing sales content — and only spend 28% of their time actively selling. When three-quarters of sellers’ time is lost to time-consuming, non-selling activities, this years’ revenue targets seem further and further away.

To optimize sellers’ time, well-organized, strictly governed content is key. Discover how industry leaders effectively manage sales content to power productivity and boost active selling time.

Sales Plays provide contextual guidance for every selling scenario — whether that’s how to approach specific personas, how to sell to one industry or another, or how to land new product positioning in the field. Not only do Plays drive consistent execution and improved confidence, but they also spark 22% higher buyer engagement.

Learn how strategically designed guidance can empower reps to approach every buyer with both consistency and confidence.

Put bluntly: Nearly three-quarters of every organization’s sales force struggle to imagine themselves succeeding. To understand why sellers lack confidence and identify how your programs can help restore it, data is essential.

Learn more about how to equip enablement teams to connect the dots between real-world performance and enablement activities — and, in doing so, boost both confidence and attainment.