Podcasts
Start here with GTM best-practice articles and podcasts curated just for you.
Podcast
Episode 27: Heidi Castagna and Brenda Herlihy on Building a Global Charter for Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Brenda and Heidi, thanks so much for joining us […]
15 min read
Podcast
Episode 26: Heidi Castagna and Brenda Herlihy on AI and its Future in Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Brenda and Heidi, thanks so much for joining us […]
8 min read
Podcast
Episode 25: Patrick Merritt on Sales Enablement’s Core Responsibilities
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to […]
10 min read
Podcast
Episode 24: Patrick Merritt on Optimizing the Sales Enablement Team
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to […]
13 min read
Podcast
Episode 23: Patrick Merritt on What it Takes to be Successful in Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to […]
15 min read
Podcast
Episode 21: Joe Booth on Key Competencies for Sales and Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today we’re excited to welcome Joe […]
17 min read
Podcast
Episode 20: Joe Booth on Scaling Winning Sales Strategies through Competitive Intelligence
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today we’re excited to welcome Joe […]
14 min read
Podcast
Episode 19: Zeb Couch on Aligning Sales Enablement Activities with the Buyer’s Journey
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Zeb Couch. He oversees strategic […]
14 min read
Podcast
Episode 18: Hillary Anderson on Team Selling to Foster a Supportive Sales Culture
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Hillary Anderson, senior […]
10 min read
Podcast
Episode 17: Hillary Anderson on Training Tactics to Build Rep Confidence
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Hillary Anderson, senior […]
12 min read
Podcast
Episode 16: Hillary Anderson on Creating a Culture of Learning
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Hillary Anderson, senior […]
13 min read
Podcast
Episode 15: Paul Butterfield on the Importance of Internal Alignment
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re chatting with Paul Butterfield, the […]
18 min read
Podcast
Episode 14: Paul Butterfield on Frontline Manager Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re chatting with Paul Butterfield, the […]
11 min read
Podcast
Episode 13: James Bridgeman on the Sales Enablement Tech Stack
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Today, we’re joined by James Bridgeman, the head of […]
14 min read
Podcast
Episode 12: Jen Spencer on Enhancing the Buyer’s Journey with Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Jen Spencer, VP of […]
12 min read
Podcast
Episode 11: Jen Spencer on Org Structures and Seeking Executive Buy-In
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Jen Spencer, VP of […]
11 min read
Podcast
Episode 10: John Dougan on Metrics, Sales Culture, and Frontline Manager Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. We are welcoming John Dougan to the podcast […]
14 min read
Podcast
Episode 9: John Dougan on Team Structures for Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. We are welcoming John Dougan to the podcast […]
13 min read
Podcast
Episode 8: Marcela Piñeros on Onboarding and Frontline Manager Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re sitting down with Marcela […]
17 min read
Podcast
Episode 7: Marcela Piñeros on the Evolution of Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re sitting down with […]
14 min read
Podcast
Episode 6: Christopher Kingman on Impactful Sales Enablement Initiatives
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. Joining us today is Christopher Kingman, the […]
11 min read
Podcast
Episode 5: Christopher Kingman on How Org Structures Impact Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Joining us today is Christopher Kingman, director […]
9 min read
Podcast
Episode 4: Christopher Kingman on Securing Executive Buy-In for Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement Pro podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Joining us today is Christopher Kingman, Director […]
14 min read
Podcast
Episode 3: Cameron Tanner on Peer-to-Peer Training Best Practices
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Today we are joined by Cameron Tanner, who […]
9 min read
