Templates and guides

Sales enablement’s responsibilities are often loosely defined and widely debated within any given organization. Unlike other business functions such as marketing or accounting that have concrete and consistent duties from company to company, sales enablement often operates in a grey area. The one constant though is sales enablement’s responsibility to improving sales productivity. The exact […]

Sales enablement as a defined function is in its infancy at many companies, if there is a dedicated function at all. In fact, the 2019 State of Sales Enablement Report found that 58% of companies have had sales enablement programs in place for longer than two years, with just over half of those practicing sales […]

A charter is to sales enablement practitioners what a blueprint is to architects. Without a blueprint for how to construct a building, the foundations likely won’t be put in place to maintain the building’s strength over time. The same is true for a sales enablement charter; without it, practitioners lack the vision necessary to build […]

Just as a map is needed to navigate through unfamiliar territory, a sales enablement plan is needed to navigate from goals to outcomes when implementing initiatives. Putting this plan in writing not only helps practitioners map out core elements of a project’s design, but it also helps keep them accountable to the goals they set […]