Webinar: The Perfect Launch Plan – Securing Success on Launch Day and Beyond
About This Webinar
As 31% of industry leaders prioritize new product or service launches in 2024, the stakes are high. Research shows that one in four new products fail within the first year, underscoring the critical need for flawless execution. Join us for an in-depth webinar where we’ll explore how to avoid becoming a statistic and ensure your product launch not only survives but thrives.
In this session, Elisabeth Michaud, Sr. Director of Product Marketing at Highspot, will walk you through a successful launch strategy from early stage planning to launch day and beyond. You’ll learn how to harness Highspot’s enablement solutions to overcome common pre-launch challenges, build internal readiness, and use data to drive real-time improvements.
Join the session to learn:
- How to craft a compelling and effective GTM strategy: Align your team and stakeholders to create a launch plan that resonates internally and externally.
- Best practices for building internal readiness: Prepare your sales reps with targeted training and tools to ensure consistent execution in the field.
- How to leverage data for continuous improvement: Use granular insights and performance metrics to make real-time adjustments and enhance your launch strategy.
Register now to gain actionable insights and strategies that will help you launch your products successfully and achieve your business goals.
All Speakers
Elisabeth is the head of Product Marketing at Highspot, where she leads the team in bringing new capabilities to market, delivering Highspot's core messaging and positioning, and competitive intelligence, and more. A B2B marketer with a passion for sales and marketing tech, and over a decade of marketing experience across startups and larger enterprises, Elisabeth previously led global product marketing for Dynamics 365 Sales at Microsoft.
