Webinar: Revolutionizing SKO – Navigating 2024 Sales Success With Strategic Alignment

On Demand


About the Session

Sales excellence demands more than just a talented team and outstanding products. The real secret to success lies in aligning the behaviors of your team to the strategic initiatives of the business. While this alignment is essential to weave through every enablement program, the sales kickoff (SKO) presents a unique opportunity to build momentum and rally the team behind your strategic initiatives for the year ahead.

Join us on January 30 at 9am PT, as we delve into the crucial role that SKO can play in helping you activate your teams to execute strategic business initiatives and achieve sales excellence.

Discover the positive effects a powerful SKO can have, including:

  • Elevating sales team alignment behind critical priorities
  • Catalyzing revenue growth through empowered sales execution
  • Guiding your sales organization with resilience through economic challenges

Don’t miss out on gaining access to these expert insights from industry leaders Tom McMahon, Sr. Product Marketing Manager and Jessica Hitchcock, Sr. Manager, Revenue Enablement, to stay ahead of the curve and effectively prepare your teams for the upcoming year through SKO.

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Tom McMahon

Sr. Product Marketing Manager


Tom is a Sr. Product Marketing Manager focused on Highspot's Training & Coaching products. He’s passionate about technology and storytelling and excited by Highspot's vision to make unified sales enablement a reality for organizations of all sizes. Prior to Highspot, Tom drove product marketing for Search and Personalization services inside AWS's machine learning category.

Jessica Boyd

Sr. Manager, Revenue Enablement


Jessica is currently the Senior Manager of Revenue Enablement Programs at Highspot. Throughout her roles, she has consistently empowered customer-facing teams and is currently leading the global team responsible for onboarding and ongoing training programs.

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