GTM Initiatives: Turn Strategy into Measurable Impact

About This Workshop

A wildly popular session at Spark ’25, this hands-on virtual workshop will equip you with the skills and tools to execute go-to-market initiatives that move the needle. Learn how to leverage Highspot’s Plays and Initiatives to align teams, activate strategy, and measure success. You’ll walk away with frameworks, ready-to-use templates, and proven best practices you can apply immediately to drive and demonstrate business impact.

You’ll leave this session able to:

• Apply practical frameworks to structure and execute GTM initiatives
• Use Plays and Initiatives in Highspot to activate strategy across teams
• Measure business impact with proven best practices and templates