BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
CALSCALE:GREGORIAN
BEGIN:VEVENT
DESCRIPTION:A wildly popular session at Spark ’25\, this hands-on virtual workshop will equip you with the skills and tools to execute go-to-market initiatives that move the needle. Learn how to leverage Highspot’s Plays and Initiatives to align teams\, activate strategy\, and measure success. You’ll walk away with frameworks\, ready-to-use templates\, and proven best practices you can apply immediately to drive and demonstrate business impact. You’ll leave this session able to:  Apply practical frameworks to structure and execute GTM initiatives Use Plays and Initiatives in Highspot to activate strategy across teams Measure business impact with proven best practices and templates
LOCATION:
DTSTART:20251202T180000Z
DTEND:20251202T190000Z
SUMMARY:GTM Initiatives: Turn Strategy into Measurable Impact
DTSTAMP:20260420T090101Z
UID:69e5eb4dc8836
END:VEVENT
END:VCALENDAR