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ImageDriving Cross-Functional Alignment for Sales Success

Driving Cross-Functional Alignment for Sales Success

Sales and marketing are like the wheels of a bicycle: when they are aligned, a company can speed ahead. However, if one lags behind, it can’t go fast enough. Sales and marketing alignment is essential to a business’s success. Companies that align sales and marketing teams achieve 24% faster growth rates and 27% faster profit […]

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ImageEpisode 22: Aligning to Seller Needs to Drive Efficiency

Episode 22: Aligning to Seller Needs to Drive Efficiency

Research from Entreprenuer.com found that companies lose up to 30% in revenue each year due to inefficiencies. In this current economic climate, the importance of rep efficiency is at an all-time high. So, how can enablement leaders focus on helping reps maximize efficiency to make every interaction with a buyer count? Shawnna Sumaoang: Hi and […]

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ImageLanding Your Strategic Initiatives With Sales Plays

Landing Your Strategic Initiatives With Sales Plays

The modern sales playbook looks different than it used to. What was once captured in thick binders that sat collecting dust on desks has now undergone a digital transformation. Today, sales playbooks offer a wealth of new opportunities by creating a digital library of resources to help prepare sellers with what they need to engage […]

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ImageEpisode 21: Training Reps for Efficiency

Episode 21: Training Reps for Efficiency

When organizations are needing to do more with less, ongoing training of reps is critical to ensure that they have the right knowledge and skills to efficiently achieve success. Research from the American Society for Training and Development found that companies with well-developed training programs report 24% higher profit margins and 218% higher revenue per […]

Podcast

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Highspot Spark EMEA '23

Our annual EMEA customer conference – sparking a bright future for enablement.

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Highspot Spark '23

Our global annual customer conference – sparking a bright future for enablement.

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