Articles

It is a common fear for any learning designer: you exert countless hours of effort to create what you view to be the perfect curriculum. But when the course concludes, participants leave remembering little of what they’ve just learned. Clearly, this is a scenario that no instructor wants to encounter. And in the fast-paced world […]

Learning is not just about knowing more information. A successful learning experience is about creating habits so that learners can apply knowledge to action in the real world. Being armed with the right information is an essential part of the learning equation, but learners also require the skills, motivation, and environment to perform tasks effectively […]

The end of the year is fast approaching, which means two words are on the mind of every sales enablement practitioner: Sales Kickoff. The sales kickoff (SKO) is no small task; it’s an organization’s chance to set the tone for their go-to-market strategy for the entire year, jumpstart any change management initiatives, and set teams […]

People crave careers with purpose. They want to impact change, to align their professional goals with personal values. The ever-growing field of sales enablement presents an opportunity to do just that — and more and more, individuals from a variety of backgrounds are finding their home in enablement careers. With a career in sales enablement, […]

As sales organizations grow in complexity and diversity — spread across regions, time zones, sectors, and customer bases — maintaining consistency across sales teams becomes increasingly vital. Beyond just consistent goals, messaging, and systems, success in the modern selling environment depends on consistent behavior. That’s where effective sales methodologies become invaluable. “The value of a […]

On the surface, it can be assumed that all successful salespeople share common traits: charismatic, ambitious, confident, competitive, and the like. While these attributes can certainly be beneficial for a salesperson to possess, it doesn’t necessarily mean that every salesperson with them will be successful or that those without will not. With the right knowledge, […]

When you were younger, did you ever play the game, “Telephone”? In this game, someone quietly tells someone else a statement, and that statement is repeated many times down the line until it finally reaches its destination, the last person in the game who then repeats the initial statement aloud. The end result is rarely […]