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Episode 11: Understanding the Science of Behavior Change
Podcast
Episode 11: Understanding the Science of Behavior Change
Driving behavior change can be inherently challenging. Research shows that B2B sales reps forget 70% of the information they learn within a week of training, and even worse, 87% of that knowledge is forgotten within a month of training. So how can you drive lasting behavior change among sales reps through learning programs? We have […]
17 min read
Book Club: Dr. Natalie Petouhoff on Driving Behavior Change to Enable Empathy
Podcast
Book Club: Dr. Natalie Petouhoff on Driving Behavior Change to Enable Empathy
Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. For many business leaders today, there’s […]
14 min read
Episode 228: Lorenzo Hill on Reinforcing Behavior Change After Training
Podcast
Episode 228: Lorenzo Hill on Reinforcing Behavior Change After Training
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Lorenzo […]
10 min read
Episode 10: Best Practices to Reinforce Behavior Change
Podcast
Episode 10: Best Practices to Reinforce Behavior Change
Driving behavior change in a sales organization can be notoriously difficult, and yet, it is critical to keep pace with buyer needs. It requires not only training your reps on the right behaviors but also coaching them to demonstrate those behaviors effectively with buyers. In fact, research from Sales Enablement PRO found that when behavior […]
11 min read
Episode 227: Cristina Patranoiu on Adult Learning Techniques for Effective Enablement
Podcast
Episode 227: Cristina Patranoiu on Adult Learning Techniques for Effective Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Cristina […]
19 min read
Episode 226: Kasey Stinson on Building Collaborative Relationships Across the Organization
Podcast
Episode 226: Kasey Stinson on Building Collaborative Relationships Across the Organization
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Kasey […]
10 min read
Book Club: Stephan Schiffman on Sales Habits That Fuel Success
Podcast
Book Club: Stephan Schiffman on Sales Habits That Fuel Success
Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. The sales landscape is ever-changing and […]
17 min read
Episode 225: Annelie Girard on Coaching Reps to Success
Podcast
Episode 225: Annelie Girard on Coaching Reps to Success
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Annelie […]
8 min read
Episode 224: Emily Drew on Investing in Leadership Enablement
Podcast
Episode 224: Emily Drew on Investing in Leadership Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Emily […]
15 min read
Episode 8: The Evolution of Enablement Maturity
Podcast
Episode 8: The Evolution of Enablement Maturity
Enablement as a business function has evolved significantly in recent years. Alongside this evolution, the push towards enablement maturity has become all the more prevalent with recent research from Sales Enablement PRO finding that 48% of enablement teams are moderately mature while just 1% are among the most mature. So how can you improve the […]
22 min read
Episode 223: Jeromy Proulx on Project Management Skills for Enablement Practitioners
Podcast
Episode 223: Jeromy Proulx on Project Management Skills for Enablement Practitioners
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Jeromy […]
12 min read
Episode 222: Aurore Pautet on Aligning Training Programs With the Needs of Reps
Podcast
Episode 222: Aurore Pautet on Aligning Training Programs With the Needs of Reps
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Aurore […]
8 min read
Episode 221: Richard Giorgi on Achieving Internal Alignment to Impact Revenue Growth
Podcast
Episode 221: Richard Giorgi on Achieving Internal Alignment to Impact Revenue Growth
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Richard […]
12 min read
Episode 220: Rehmat Kharal on Accelerating Your Enablement Career Growth
Podcast
Episode 220: Rehmat Kharal on Accelerating Your Enablement Career Growth
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Rehmat […]
14 min read
Episode 6: How to Create Enduring Business Value With Analytics
Podcast
Episode 6: How to Create Enduring Business Value With Analytics
Recent research from Sales Enablement PRO found that organizations that leverage enablement technology are four times more likely to effectively provide insight into what’s working well within enablement. So how can analytics be used to drive business impact and how can an enablement tool, like Highspot, help you gather the insights that make the difference? […]
8 min read
Episode 219: Sidd Hora on Balancing Conceptual and Analytical Thinking in Enablement
Podcast
Episode 219: Sidd Hora on Balancing Conceptual and Analytical Thinking in Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Sidd […]
15 min read
Episode 218: Lauren Metheney on Enablement’s Role in Coaching Reps
Podcast
Episode 218: Lauren Metheney on Enablement’s Role in Coaching Reps
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Lauren […]
12 min read
Episode 217: Chris Neal on Making Enablement Engaging for Reps
Podcast
Episode 217: Chris Neal on Making Enablement Engaging for Reps
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Chris […]
12 min read
Episode 216: Joseph Tonye on Enablement in Channel Partner Ecosystems
Podcast
Episode 216: Joseph Tonye on Enablement in Channel Partner Ecosystems
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Joseph […]
19 min read
Book Club: Jeffrey Hatchell on Reinvigorating a Sense of Purpose in Your Career
Podcast
Book Club: Jeffrey Hatchell on Reinvigorating a Sense of Purpose in Your Career
Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. What is it exactly that causes […]
19 min read
Episode 215: Arup Chakravarti on the Power of AI for Enablement
Podcast
Episode 215: Arup Chakravarti on the Power of AI for Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Arup […]
20 min read
Episode 214: Maria Willait on Creating Sales and Marketing Alignment
Podcast
Episode 214: Maria Willait on Creating Sales and Marketing Alignment
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I am excited to have […]
8 min read
Episode 213: Don Schmidt on Expanding the Role of the Enablement Team
Podcast
Episode 213: Don Schmidt on Expanding the Role of the Enablement Team
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Don […]
22 min read
Book Club: Mark Rhodes on How a Winning Mindset Empowers Sales Success
Podcast
Book Club: Mark Rhodes on How a Winning Mindset Empowers Sales Success
Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. At some point in your life, […]
21 min read
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