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Episode 36: What Good Product Marketing & Education Looks Like
Podcast
Episode 36: What Good Product Marketing & Education Looks Like
The U.S. Bureau of Labor Statistics reported that productivity decreased by 2.7 percent in the first quarter of 2023, but hours worked increased by 3%. With productivity needing to be top of mind for many organizations trying to do more with less, how can sales enablement scale what good looks like to drive productivity? Shawnna Sumaoang: Hi […]
23 min read
Episode 249: Anna Duong on Enablement’s Role in Driving Sales Proficiency
Podcast
Episode 249: Anna Duong on Enablement’s Role in Driving Sales Proficiency
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I am excited to have Anna […]
14 min read
Episode 35: Building a Winning Enablement Strategy With What Good Looks Like
Podcast
Episode 35: Building a Winning Enablement Strategy With What Good Looks Like
Research from Sales Enablement PRO found that practitioners who leverage a sales enablement platform for their sales teams report win rates that are 7 percentage points higher than those who do not. So, how can teams leverage Highspot to go beyond what good looks like? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your […]
27 min read
Episode 34: Replicating What Good Looks Like to Scale Productivity
Podcast
Episode 34: Replicating What Good Looks Like to Scale Productivity
Research from Gallup found that engaged employees are more productive, resulting in a 21% increase in profits. So how can you deliver engaging enablement programs to drive sales productivity? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. In the quest to drive sales productivity for your business, you’ve likely asked […]
13 min read
Episode 248: Kate Munday on What Good Storytelling Looks Like in Sales
Podcast
Episode 248: Kate Munday on What Good Storytelling Looks Like in Sales
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Kate Munday […]
18 min read
Book Club: Rana Salman on Essentials for Sales Success
Podcast
Book Club: Rana Salman on Essentials for Sales Success
Olivia Greiman: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Greiman. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In sales, it’s easy to get […]
19 min read
Episode 247: Christian Palmer on Establishing Credibility With Reps
Podcast
Episode 247: Christian Palmer on Establishing Credibility With Reps
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Christian Palmer […]
22 min read
Episode 32: Driving Sales Productivity With What Good Looks Like
Podcast
Episode 32: Driving Sales Productivity With What Good Looks Like
According to Forbes, 71% of C-level executives believe sales productivity is critical to achieving growth. But unlocking this can often be easier said than done. Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. In the quest to drive sales productivity for your business, you’ve likely asked yourself: What […]
19 min read
Episode 246: Jennifer Rizzi on Building an Effective Sales Content Strategy
Podcast
Episode 246: Jennifer Rizzi on Building an Effective Sales Content Strategy
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Jennifer Rizzi […]
9 min read
Book Club: Cynthia Barnes on Climbing the Career Ladder as a Woman in Sales
Podcast
Book Club: Cynthia Barnes on Climbing the Career Ladder as a Woman in Sales
Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In any career, there’s a big […]
14 min read
Episode 29: Navigating Change With Training
Podcast
Episode 29: Navigating Change With Training
A study conducted by Gartner states that change is the new constant and that only 34% of organizations successfully navigate change management. So what are some best practices for making sure change sticks within your organization? Training plays a key role. Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna […]
15 min read
Episode 245: Marina Jeanbart on Creating Impactful Training Programs
Podcast
Episode 245: Marina Jeanbart on Creating Impactful Training Programs
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Marina Jeanbart […]
14 min read
Episode 28: Navigating Change With a People-Centric Approach
Podcast
Episode 28: Navigating Change With a People-Centric Approach
Research from The Harvard Business Review suggests 60-70% of all the change initiatives undertaken in organizations fail. In the current economic climate where change is a must, how can organizations navigate change effectively? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing […]
13 min read
Episode 27: Creating Future-Focused Training
Podcast
Episode 27: Creating Future-Focused Training
Organizations that are highly effective at managing ongoing training report win rate improvements of 10 percentage points, according to research from Sales Enablement PRO. So, what does “highly effective” training look like? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends […]
11 min read
Episode 26: Cultivating a Culture of Learning to Increase Productivity
Podcast
Episode 26: Cultivating a Culture of Learning to Increase Productivity
Research from G2 found that if your sales reps don’t feel they are learning and growing in your organization, you’re at risk to lose upwards of 60% of your entire workforce within four years. So, what makes impactful training that leaves your learners feeling empowered? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. […]
16 min read
Book Club: Jeanette McMurtry on Partnering With Marketing to Drive Sustainable Business Success
Podcast
Book Club: Jeanette McMurtry on Partnering With Marketing to Drive Sustainable Business Success
Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement Pro podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In the post-pandemic business landscape with […]
26 min read
Episode 244: Jess Rodriguez on Improv Techniques to Boost Training Effectiveness
Podcast
Episode 244: Jess Rodriguez on Improv Techniques to Boost Training Effectiveness
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Jess Rodriguez […]
17 min read
Episode 243: Kristin Klinkner on Building a Healthy Sales Culture
Podcast
Episode 243: Kristin Klinkner on Building a Healthy Sales Culture
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Kristin Klinkner […]
15 min read
Episode 24: Prioritizing Training in Times of Economic Uncertainty
Podcast
Episode 24: Prioritizing Training in Times of Economic Uncertainty
According to the Association for Talent Development (ATD), companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It is clear that organizations need to be investing in training to increase productivity within their teams, but how can leaders do this in the most effective way? Shawnna Sumaoang: […]
13 min read
Episode 23: Enhancing Efficiency Through the Enablement Tech Stack
Podcast
Episode 23: Enhancing Efficiency Through the Enablement Tech Stack
Finding operational efficiencies is essential in times of economic uncertainty – and optimizing the enablement tech stack is one way that companies can drive this efficiency. In fact, research from Sales Enablement PRO found that practitioners who leverage a sales enablement platform for their sales teams report win rates that are 7 percentage points higher […]
16 min read
Book Club: Jim Tincher on Improving B2B Customer Experiences
Podcast
Book Club: Jim Tincher on Improving B2B Customer Experiences
Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. If you’ve ever worked in B2C […]
20 min read
Episode 242: Denyse Hannon on Enablement’s Role in Solving Sales and Marketing Misalignment
Podcast
Episode 242: Denyse Hannon on Enablement’s Role in Solving Sales and Marketing Misalignment
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Denise Hannon […]
9 min read
Episode 22: Aligning to Seller Needs to Drive Efficiency
Podcast
Episode 22: Aligning to Seller Needs to Drive Efficiency
Research from Entreprenuer.com found that companies lose up to 30% in revenue each year due to inefficiencies. In this current economic climate, the importance of rep efficiency is at an all-time high. So, how can enablement leaders focus on helping reps maximize efficiency to make every interaction with a buyer count? Shawnna Sumaoang: Hi and […]
21 min read
Episode 21: Training Reps for Efficiency
Podcast
Episode 21: Training Reps for Efficiency
When organizations are needing to do more with less, ongoing training of reps is critical to ensure that they have the right knowledge and skills to efficiently achieve success. Research from the American Society for Training and Development found that companies with well-developed training programs report 24% higher profit margins and 218% higher revenue per […]
12 min read
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