Podcasts

Start here with GTM best-practice articles and podcasts curated just for you.

Reset
Filters
Topic
Role
Content Type
Episode 53: Leveraging Highspot to Simplify and Deliver Business Initiatives
Podcast
Episode 53: Leveraging Highspot to Simplify and Deliver Business Initiatives
Research from Highspot found that more than half of CROs report a 5X return on investment from their sales enablement platform. So, how can an enablement platform be used effectively to elevate your strategy? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing […]
14 min read
Episode 258: Regan Barker on Effective Coaching in Today’s Sales Landscape
Podcast
Episode 258: Regan Barker on Effective Coaching in Today’s Sales Landscape
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Regan Barker from […]
9 min read
Episode 52: Enabling Teams to Curate Excellent Customer Experiences
Podcast
Episode 52: Enabling Teams to Curate Excellent Customer Experiences
Research from Sales Enablement PRO’s State of Sales Enablement Report found that organizations that understand what content engages buyers are 38% less likely to struggle with sales velocity. So, how can you optimize the customer experience to improve buyer engagement through enablement? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join […]
15 min read
Episode 51: How Real-World Coaching Helps Scale Productivity
Podcast
Episode 51: How Real-World Coaching Helps Scale Productivity
According to research from Sales Enablement PRO’s State of Sales Enablement Report 2023, when reps understand the winning behaviors that will help them improve performance, they are 74% more likely to effectively replicate them with buyers. So what role does effective training and coaching play in an overall enablement strategy? Shawnna Sumaoang: Hi and welcome to the […]
19 min read
Episode 257: Marja Moore on Human-Centric Enablement to Achieve Data-Driven Outcomes
Podcast
Episode 257: Marja Moore on Human-Centric Enablement to Achieve Data-Driven Outcomes
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Marja Moore join […]
19 min read
Episode 256: Jonathan Kvarfordt on Leveraging AI in Enablement
Podcast
Episode 256: Jonathan Kvarfordt on Leveraging AI in Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Jonathan Kvarfordt from […]
10 min read
Episode 49: Driving Sales Productivity With a Single Source of Truth
Podcast
Episode 49: Driving Sales Productivity With a Single Source of Truth
Research from a survey by Gartner found that the average quota attainment for sellers who are highly motivated is 1.7 times higher than those with low motivation. So, how can you drive productivity through enablement and motivate your teams to succeed? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join […]
18 min read
Episode 48: The Revenue Leader Outlook on Enablement
Podcast
Episode 48: The Revenue Leader Outlook on Enablement
Recent research from Highspot on the CRO outlook for enablement shows that 80% of sales leaders believe that sales enablement is a must-have. So, why is sales enablement mission critical, and what does good sales enablement look like in the eyes of a revenue leader? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m […]
13 min read
Episode 47: Gaining Leadership Buy-In for Enablement
Podcast
Episode 47: Gaining Leadership Buy-In for Enablement
Our internal research reveals that customers leveraging Highspot Training & Coaching report a 22% increase in average deal size. So, how can you optimize your training and coaching efforts to impact business results and gain buy-in for enablement from your executive leaders? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna […]
14 min read
Episode 255: Jennifer Ryan on Building Seller Confidence With Enablement
Podcast
Episode 255: Jennifer Ryan on Building Seller Confidence With Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Jennifer Ryan […]
10 min read
Episode 46: Building a Proactive Enablement Strategy
Podcast
Episode 46: Building a Proactive Enablement Strategy
Research from G2 found that sales enablement influences sales; 76% of businesses report a rise in revenues of 6% to 20%. So how can you drive business impact through sales enablement? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and […]
15 min read
Episode 45: Enablement’s Role in Driving Seller Productivity
Podcast
Episode 45: Enablement’s Role in Driving Seller Productivity
A recent survey by Gartner found that 47% of digital workers struggle to find information or data needed to effectively perform their jobs, which can negatively impact rep productivity. So how can you drive sales productivity through enablement? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive […]
15 min read
Episode 44: What Good Leadership Enablement Looks Like
Podcast
Episode 44: What Good Leadership Enablement Looks Like
According to the Salesforce State of Sales Report, 81% of sales reps say their managers are their most valuable source of support in navigating change. So, how can you enable sales leaders so that they can effectively support their teams and drive change? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your […]
9 min read
Episode 254: Nicholas Gregory on Driving Productivity With a Sales Methodology
Podcast
Episode 254: Nicholas Gregory on Driving Productivity With a Sales Methodology
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Nicholas Gregory […]
26 min read
Episode 253: Rachael McCormick on Ramping Up New Hires With Effective Onboarding
Podcast
Episode 253: Rachael McCormick on Ramping Up New Hires With Effective Onboarding
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Rachael McCormick […]
9 min read
Episode 42: Best Practices for Rolling Out a New Enablement Program
Podcast
Episode 42: Best Practices for Rolling Out a New Enablement Program
Choosing the right sales enablement solution and getting your sellers to adopt it can be challenging, as more than half (51%) of our customers struggled with low sales team adoption of their previous solution before Highspot. So how can you choose the right solution for your team and encourage adoption? Shawnna Sumaoang: Hi and welcome […]
12 min read
Episode 252: Ankita Tiwari on Skills That Every Enablement Leader Needs
Podcast
Episode 252: Ankita Tiwari on Skills That Every Enablement Leader Needs
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today we are having Ankita Tiwari join […]
15 min read
Episode 41: Driving Productivity With an Enablement Platform
Podcast
Episode 41: Driving Productivity With an Enablement Platform
Research from Sales Enablement PRO found that organizations that invest in a sales enablement tool are 25% more likely to be very confident in proving their team’s impact. So why is it so important to invest in the right sales enablement tools? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. […]
31 min read
Episode 40: The Connection Between Training and Coaching
Podcast
Episode 40: The Connection Between Training and Coaching
Research from Public Personnel Management found that training alone leads to a 22% increase in productivity, while that impact jumps to 88% with a combination of training and coaching. So how can you maximize the impact of your training and coaching programs? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. […]
19 min read
Episode 251: Bana Kawar on Driving Sales Performance Through Everboarding
Podcast
Episode 251: Bana Kawar on Driving Sales Performance Through Everboarding
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Bana Kawar […]
14 min read
Episode 38: Driving Efficiency With an Optimized Tech Stack
Podcast
Episode 38: Driving Efficiency With an Optimized Tech Stack
Research from LinkedIn found that 54% of sellers say sales tools enable them to build trust and close deals with buyers. So, what role does an efficient tech stack play in creating an effective enablement strategy? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we […]
24 min read
Book Club: Alison Edgar on Key Ingredients of Sales Success
Podcast
Book Club: Alison Edgar on Key Ingredients of Sales Success
Olivia Grieman: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Grieman. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Sales is a career where mindset […]
22 min read
Episode 250: Chiara DiFede on Effective Channel Sales Enablement
Podcast
Episode 250: Chiara DiFede on Effective Channel Sales Enablement
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO Podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Chiara DiFede […]
7 min read
Episode 37: Optimizing the Modern Revenue Tech Stack
Podcast
Episode 37: Optimizing the Modern Revenue Tech Stack
Research from Sales Enablement PRO found that teams with sales enablement tools are 8 times more likely to have highly engaged reps. So what role does enablement play in the modern revenue tech stack? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends […]
23 min read
Syncing your
Community account...

+0 points

Spark Member