Highspot Spark '25
Our global annual customer conference-sparking a bright future for go-to-market performance.
Many thanks to everyone that joined us in-person! You can still experience many of the sessions virtually.
October 7-9, 2025
8:00 – 4:00 PM PDT
Meydenbauer Center
Bellevue, WA, USA
Meet the AI that knows your GTM
When AI first hit the market, organizations had a lot of questions. Now, only one matters: “How do we use it to win?”
Smarter AI. Stronger go-to-market teams. A people-first approach that doesn’t just analyze—but acts. Powered by Highspot’s agentic platform, you’ll see how AI moves your GTM strategy forward by showing what’s working, where to focus, and how to drive impact at scale. Together, we’re rewriting what’s possible for GTM teams—we hope you’ll join us at Spark ‘25 and come along for the ride.
The Spark impact
Whether you’re seeking strategic clarity or frontline execution, Spark ’25 is where momentum becomes movement. These aren’t just sessions—they’re immersive experiences built to help your teams align, act, and adopt at scale. In today’s fast-changing market, integrated go-to-market isn’t optional—it’s essential. That’s why we encourage bringing teams of 3+ and offer special discounts to help you get the most from the experience.
Executives driving strategy
From CROs to CMOs, Spark gives senior leaders the insights and peer learnings they need to align teams and accelerate business outcomes.
Enablement leaders and trainers
Discover how your peers are scaling behavior change, proving impact, and delivering enablement programs that actually get used.
Marketing and product marketing
Learn how marketing leaders are driving adoption, proving content impact, and turning strategy into action across the entire buyer journey.
Highspot champions and power users
Get hands-on with what’s new, sharpen your execution, and walk away with frameworks to scale what works—and fix what doesn’t.
Gain knowledge in curated sessions
Choose your path from four dynamic session tracks tailored to today’s top go-to-market priorities. Whether you’re leading transformation, scaling success, or deepening platform impact—Spark ’25 is your launchpad for what’s next.
Spark
leadership
Designed for go-to-market leaders driving a top-down culture of excellence
Spark
innovation
Engineered for forward-thinking pioneers chasing next-gen, best-in-class technology
Spark
success
Curated best practices from high-performing go-to-market teams to help you unlock impact
Spark
workshops
Tried-and-true strategies from our experts to help you maximize success with Highspot
The agenda at a glance
Day 0: Oct 7
1:00 PM – 4:00 PM
Bonus programming
Exclusive sessions for select attendees—if you’re on the list, you’ll hear from us soon.
Includes:
- Pre-conference workshops and peer learning circles
- Executive forum—if you’re on the list, we’ll be in touch soon
- 1:1 meetings with product and strategy leaders
4:00 PM – 6:00 PM
Welcome reception
Ease into the Spark experience with light bites, drinks, and great conversation as we officially kick things off.
Day 1: Oct 8
8:00 AM
Check-in + breakfast at the Meydenbauer
Pick up your badge, grab a coffee, and connect with peers ahead of the day’s programming
9:00 AM – 5:00 PM
Main stage programming and more
A full day of content and connection, featuring:
- Keynotes from industry leaders
- Breakout sessions and interactive workshops
- Hands-on product labs and demos
- The Spark marketplace
- 1:1 strategy meetings
- And some can’t-miss surprises
5:30 PM – late night
Explore the city
An evening to explore Bellevue with your account team or new connections.
Day 2: Oct 9
8:00 AM
Morning mixer at Meydenbauer
Fuel up with breakfast, music, and opportunities to reset before the final day.
9:00 AM – 3:00 PM
Let’s finish strong
The learning and inspiration keep flowing with:
- Keynotes and breakouts
- Marketplace and product demos
- Final opportunities to connect and explore
3:00 PM – 5:00 PM
Spark impact awards and closing celebration
We’ll wrap things up together—celebrating standout moments, meaningful impact, and a phenomenal few day.
Discover Highspot’s product innovation for Fall
Highspot Agents
Introducing AI-powered Agents like Highspot Answers and customizable assistants for use cases like competitive enablement. Today, these agents get reps the info they need in seconds, so they can execute more effectively. Overtime, these agents will deliver richer, more complex answers AND take action on your behalf, helping you execute with efficiency and confidence.
Adaptive Learning
Highspot’s Adaptive Learning engine personalizes training based on your skill framework and real-time rep performance. By using Skill Coaching data, managers and reps only focus on what is relevant—so they stay focused, motivated, and in the field. It’s smarter, skills-based learning that drives productivity and sets Highspot apart.
Role Play
Reps can now hone essential skills like pitching to a persona or delivering new messaging in a safe, scalable environment. Role Play enables guided practice and manager feedback—turning knowledge into real-world readiness.
Our speakers
Here are a few of the inspiring experts giving keynotes and leading sessions at Spark ‘25. Get to know the voices shaping the future of sales, marketing, and enablement.
Alison Levine
Preeminent Business Leadership Expert
Tamsen Webster
Best-Selling Author & Strategic Consultant
Robert Wahbe
CEO
Highspot
Oliver Sharp
Senior Vice President, AI
Highspot
Annie Lizenbergs
Senior Director, Revenue Enablement
Highspot
Ben Taft
Vice President, Global Sales Operations
Arm
Experience the power of community
Connect, unwind, and celebrate—Spark ’25 is filled with unique experiences, wellness activities, and celebrations designed to energize and inspire.
Explore curated experiences
There is a ton of fun in store for you at Spark ‘25. From food and drinks, to morning wellness, to special evening activities—this is far more than just a conference!
Spark ‘25 Impact Awards
What a celebration! The Spark ‘25 Impact Awards honored the customers and partners unlocking outstanding go-to-market performance with Highspot. Explore the teams and individuals who made a transformational impact.
The venue
Meydenbauer Center
Spark ‘25 will be held on the third floor of the Meydenbauer Center. The Meydenbauer Center offers garage parking with rates around $25 per day, depending on event scheduling. There are also other parking and public transit options nearby.
Agenda
Build your perfect Spark ’25 experience. View sessions on demand that focus on the topics and insights that matter most to you. Adjust the filters to easily customize your agenda.
My Agenda
Our speakers
Here are a few of the inspiring experts giving keynotes and leading sessions at Spark ‘25. Get to know the voices shaping the future of sales, marketing, and enablement.
All partners
Explore our Spark ’25 partners—industry-leading companies bringing innovation, insight, and energy to this year’s event.
