From Complexity to Clarity: Improving Go-to-Market Performance with AI

About This Webinar

Many go-to-market teams are stuck in a loop of playbooks, messaging, and training without knowing if any of it sticks. In this dynamic dialogue, Peter Ostrow, VP and Principal Analyst at Forrester, and Sarah Gross, VP of Global Enablement at RingCentral, explore how go-to-market (GTM) teams are closing the strategy-to-execution gap using AI and mature enablement practices.

We will discuss how new research and proven frameworks help your GTM team thrive in an AI-driven world, including:

• Key findings from Highspot’s GTM Performance Gap research
• How to apply Forrester’s Revenue Enablement Maturity Model
• Practical ways to close execution gaps and boost outcomes
• What top-performing teams are doing differently

Register now to learn how to unlock your GTM team’s full potential.