Closing the GTM Execution Gap: A Workshop for Revenue and GTM Leaders

About This Workshop

Every GTM organization has a strategy. AI initiatives are underway. Yet consistent execution remains one of the biggest barriers to predictable growth.

According to Highspot’s 2026 GTM Performance Gap Report, 96% of organizations have a clear growth strategy and 98% say execution is standardized, yet only 53% achieve highly consistent business outcomes. Despite investments in AI, technology, and process, many organizations still struggle to execute consistently across Sales, Marketing, Enablement, and Operations.

Join Laura Valerio, Global GTM Evangelist, and Owen Manning, Senior Director of Solution Consulting, for a 90-minute executive virtual workshop exploring why GTM execution breaks down, how the GTM Maturity Framework helps leaders identify and prioritize execution gaps, and lessons from executive peers who are improving business outcomes.

In this executive workshop, you’ll:

• Explore why GTM execution breaks down despite investments in AI, technology, and process.
• Learn how the GTM Maturity Framework helps identify and prioritize your highest-impact execution opportunities.
• Hear from executive peers as they share how they’re improving GTM execution and driving more consistent business outcomes.
• Participate in a live Q&A to discuss practical lessons and real-world experiences.

You’ll leave with actionable insights you can apply immediately and the opportunity to continue the conversation through a personalized Value Acceleration Workshop tailored to your GTM organization.

Who should attend: GTM executives and functional leaders responsible for driving pipeline growth, improving cross-functional execution, and accelerating revenue outcomes across Sales, Marketing, Enablement, Revenue Operations, and Customer Success.