The Sales Landscape

Learn how sales enablement can work to reduce complexities for sellers in the field and implement resources to help salespeople succeed.
4 hours estimated time
|515 people started this course
Enablement University Logo

4 Lessons in This Course

ImageThe Sales Landscape

Lesson 1: How to Craft Effective Buyer Personas

Whether you have existing buyer personas in place or are building them from scratch, learn how to create effective and actionable personas for salespeople to use.
ImageThe Sales Landscape

Lesson 2: Driving Competitive Differentiation

Learn how sales enablement can play a core role in developing a strategy to not only stand out to buyers, but motivate them to take action.
ImageThe Sales Landscape

Lesson 3: Understanding Your Sales Methodology, Process, and Stages

A combination of an effective sales methodology, process, and accurately defined stages can create unity across sales teams and drive results. Learn how you can ensure that your methodology, process, and stages are efficient and effective, and ultimately tied to business goals.
ImageThe Sales Landscape

Lesson 4: Building Your Sales Enablement Technology Stack

With hundreds of tools that sales enablement practitioners use to support their programs, assessing your organization’s needs is critical to ensuring maximum return on investment in a solution. Learn tips to evaluate and launch solutions that enhance your sales enablement efforts.

Recommended for You

New

AI for GTM Leaders

Develop tailored strategies to help your teams keep pace with the changing role of AI in today's world of work.

Register for Course

Course

Content Governance

Curating a collection of accurate, relevant, and engaging content requires dedicated effort to ensure that reps are sharing the right content at the right time.

Register for Course

Course

Amplifying Sales Content

Learn how sales enablement can play a key role in making sales content a strategic lever and develop strategies to ensure content engages buyers and delivers results.

Register for Course

Course

Content Mapping

Sales content can give organizations a powerful advantage in accelerating and even winning deals.

Register for Course

Course

+0 points

Spark Member