Strategic Initiatives

Learn best practices to develop, align, measure, and communicate your sales enablement strategy to drive business value for your organization.
4 hours estimated time
|855 people started this course
Enablement University Logo

4 Lessons in This Course

ImageStrategic Initiatives

Lesson 1: Elevate Sales Enablement with Strategic Thinking

With established goals and a growth mindset, sales enablement can create solutions that benefit the long-term success of the business, while leading to new opportunities for career advancement in the future. Start with learning the four best practices that center on observation, inquiry, alignment, and effective communication.
ImageStrategic Initiatives

Lesson 2: Aligning Enablement Strategy to Corporate Initiatives

Aligning sales enablement strategy to impact key corporate initiatives can help embed the behaviors necessary for change to occur among revenue teams. Learn how to begin aligning your sales enablement strategy to corporate initiatives by identifying key initiatives, determining priorities, defining enablement’s role and actions, and assessing outcomes.
ImageStrategic Initiatives

Lesson 3: Prioritization of Enablement Initiatives

To avoid poor quality of execution and low productivity when taking on several projects, practitioners must prioritize their sales enablement efforts in alignment with strategic corporate initiatives. Learn how to prioritize initiatives in order to maximize impact by gauging urgency, effort, and impact, in addition to using a Prioritization Matrix tool.
ImageStrategic Initiatives

Lesson 4: Correlating Sales Enablement's Impact on Strategic Initiatives

Measuring sales enablement’s efforts and communicating their results allows practitioners to unlock the executive support and visibility necessary for long-term success. Learn how you prove sales enablement’s impact on strategic corporate initiatives in four steps, from breaking down the factors enablement can influence to communicating value to the rest of the organization.

Recommended for You

Content Governance

Curating a collection of accurate, relevant, and engaging content requires dedicated effort to ensure that reps are sharing the right content at the right time.

Register for Course

Course

Amplifying Sales Content

Learn how sales enablement can play a key role in making sales content a strategic lever and develop strategies to ensure content engages buyers and delivers results.

Register for Course

Course

Content Mapping

Sales content can give organizations a powerful advantage in accelerating and even winning deals.

Register for Course

Course

Deploying Sales Plays

Learn how to deploy effective sales plays to support your revenue teams through packaging, deploying, motivating teams, and measuring results.

Register for Course

Course

+0 points

Spark Member