Sales Personas
Learn how to work with various sales personas to better understand their needs, enlist support, and create effective sales enablement initiatives.
4 hours estimated time
|1225 people started this course
4 Lessons in This Course
Lesson 1: 4 Revenue Roles that Sales Enablement Serves
From pre-sales, to post-sales, channel and partner sales, and sales support roles, sales enablement is equipped to support each in delivering excellent customer experiences
Lesson 2: Best Practices for Motivating Salespeople
Learn how sales enablement can help inspire salespeople to reach their full potential, and how culture, compensation, professional development, and communication and feedback can all play a role in driving performance.
Lesson 3: Building a Core Competencies Framework
Determining core competencies and mapping a framework for success allows sales enablement to craft more meaningful programs for teams they support. By identifying competencies across selling motions, product knowledge, soft skills and attributes, and systems and processes, practitioners can evaluate their reps and create clear guidelines for career growth.
Lesson 4: Working with Sales Organization Stakeholders
In order to gain support of sales enablement initiatives, sales enablement practitioners need to know how to enlist support from key stakeholders, including executive leaders, sales managers, and salespeople. This lesson covers strategies to build and maintain organizational support for your sales enablement function.
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