Sales Personas

Learn how to work with various sales personas to better understand their needs, enlist support, and create effective sales enablement initiatives.
4 hours estimated time
|1244 people started this course
Enablement University Logo

4 Lessons in This Course

ImageSales Personas

Lesson 1: 4 Revenue Roles that Sales Enablement Serves

From pre-sales, to post-sales, channel and partner sales, and sales support roles, sales enablement is equipped to support each in delivering excellent customer experiences
ImageSales Personas

Lesson 2: Best Practices for Motivating Salespeople

Learn how sales enablement can help inspire salespeople to reach their full potential, and how culture, compensation, professional development, and communication and feedback can all play a role in driving performance.
ImageSales Personas

Lesson 3: Building a Core Competencies Framework

Determining core competencies and mapping a framework for success allows sales enablement to craft more meaningful programs for teams they support. By identifying competencies across selling motions, product knowledge, soft skills and attributes, and systems and processes, practitioners can evaluate their reps and create clear guidelines for career growth.
ImageSales Personas

Lesson 4: Working with Sales Organization Stakeholders

In order to gain support of sales enablement initiatives, sales enablement practitioners need to know how to enlist support from key stakeholders, including executive leaders, sales managers, and salespeople. This lesson covers strategies to build and maintain organizational support for your sales enablement function.

Recommended for You

Content Governance

Curating a collection of accurate, relevant, and engaging content requires dedicated effort to ensure that reps are sharing the right content at the right time.

Register for Course

Course

Amplifying Sales Content

Learn how sales enablement can play a key role in making sales content a strategic lever and develop strategies to ensure content engages buyers and delivers results.

Register for Course

Course

Content Mapping

Sales content can give organizations a powerful advantage in accelerating and even winning deals.

Register for Course

Course

Deploying Sales Plays

Learn how to deploy effective sales plays to support your revenue teams through packaging, deploying, motivating teams, and measuring results.

Register for Course

Course

+0 points

Spark Member