Amplifying Sales Content
Learn how sales enablement can play a key role in making sales content a strategic lever and develop strategies to ensure content engages buyers and delivers results.
4 hours estimated time
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4 Lessons in This Course
Lesson 1: Driving Meaningful Collaboration with Marketing
Successful partner relationships between sales enablement and marketing can go far beyond content creation Learn how enablement and marketing can collaborate and share knowledge to create sales content that empowers sellers and engages buyers.
Lesson 2: Rolling Out Content in the Field
A comprehensive content rollout strategy is essential to ensuring content actually gets used with buyers and makes an impact against business goals. Learn how enablement can make content rollouts an impactful strategic lever in driving awareness with sellers and turning knowledge into action in the field.
Lesson 3: Driving Sales Content Adoption
Ongoing content adoption and use relies on sellers being confident in finding content and speaking to it with their buyers. In this lesson, learn strategies for driving ongoing content use through reducing barriers to content access, alleviating learning curves, and appealing to different motivations.
Lesson 4: Gathering and Funneling Feedback from the Field
Gathering and sharing content performance insights from sellers with teams across the organization can be essential to optimize a content strategy or identify any gaps. Learn how enablement can act as a crucial cross-functional resource to distill feedback from sellers across the organization to deliver company-wide impact.
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