GTM Initiatives: Turn Strategy into Measurable Impact

Explore how Highspot powers GTM alignment and measurable impact.

December 2, 2025

About This Workshop

A wildly popular session at Spark ’25, this hands-on virtual workshop will equip you with the skills and tools to execute go-to-market initiatives that move the needle. Learn how to leverage Highspot’s Plays and Initiatives to align teams, activate strategy, and measure success. You’ll walk away with frameworks, ready-to-use templates, and proven best practices you can apply immediately to drive and demonstrate business impact.

You’ll leave this session able to:

Apply practical frameworks to structure and execute GTM initiatives
Use Plays and Initiatives in Highspot to activate strategy across teams
Measure business impact with proven best practices and templates

Event Details:

Workshop

On Demand

Nicollette Kalaj

Principal Solution Architect, CRM

Highspot

Nitya Mallikarjun

Principal Product Manager

Highspot

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